NewsHow a fifth-grader’s hand-drawn logo became trendy NYC nabe’s hottest new design

How a fifth-grader’s hand-drawn logo became trendy NYC nabe’s hottest new design

A ramen-loving fifth grader’s original hand-drawn artwork will soon grace hats, tote bags and T-shirts around Greenpoint after the trendy nabe chose her design to represent a popular grocery store.

Rosemary “Rosie” Burgess’ ramen-eating seal won the design contest this month by Jubilee Marketplace as it searched for inspiration for its next merch collection and a way to bolster community in the trendy nabe.

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“I was surprised. Now I feel good!” Rosie, 10, told The Post after taking home the prize, adding that the initial shock mostly came because she “forgot about” the contest.

Rosemary Burgess with her design.

Rosie Brugess’s design will grace the next merch line for Jubilee Marketplace. Paul Martinka for New York Post

The competition was only open to fourth- and fifth-grade students at PS 31, but invited the entire neighborhood to cast their votes for what Jubilee should plaster across its next merch collection.

Shoppers slapped stickers on their favorite designs — which included some of Brooklyn’s iconic water towers and the view of Manhattan’s skyline from Newtown Creek — on a massive banner that hung in the supermarket throughout February.

After the competition was whittled down to seven designs, Rosie took home 25% of the 822 votes.

Rosie learned of the good news last week when she was called down to the principal’s office, but the 10-year-old swears she wasn’t nervous that she was called in trouble.

When asked about her inspiration for the artwork, Rosie said: “Because I like seals! They’re cute.”

Although there’s no explicit mention or reference to Jubilee in the drawing, Roise drew from her favorite memories in the supermarket when it came to what meal the hat-wearing seal is munching on.

The wall of designs.

Customers cast their vote by placing a star-shaped sticker next to their favorite and by voting on social media, with the majority closing in on Rosemary’s ramen-eating seal. Paul Martinka for New York Post

Spicy ramen is her favorite after-school snack to get at the shop, which her mom called the family’s “hangout.”

The blue hat was added simply because seals live in the cold, said Rosie, who said her hobbies are “painting” and “animals.”

The contest was dreamed up by Jubilee owner Young Kim, who was “trying to do something cool with the community.”

Rosie with her two dogs.

Rosie, here with dogs Muffin and Mikey, said her favorite meal from Jubilee is spicy ramen. Paul Martinka for New York Post

“What better artwork than from elementary students?” said Kim, who opened his Greenpoint location back in 2023 and credited his neighbors with helping him get it off the ground.

“We got tremendous support from the community, so I just thought it was good to give back.” continued Kim, who has made a name for himself for keeping grocery prices low in the expensive and trendy nabe.

Kim first released Jubilee merch in 2025,

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