EntertainmentRoblox Sees 22% Surge in Daily Active Users in 2023, Logging Over...

Roblox Sees 22% Surge in Daily Active Users in 2023, Logging Over 60 Billion Hours of Engagement

Roblox has recently unveiled its financial results for Q4 of 2023 and the entire year, showcasing a significant 22% increase in average daily active users and a staggering 15.5 billion hours played during the Q4 period. The latest insights from the report highlight the company’s continued growth and success.

In Q4, Roblox recorded a revenue of $74.9 million, marking a 30% year-over-year increase. The company also achieved a milestone by surpassing $1.13 billion in quarterly bookings for the first time, driven primarily by holiday in-game purchases. These bookings are generated from in-game transactions involving the virtual currency ‘Robux,’ with total revenue ranging between $4.14 billion and $4.28 billion for the entire year.

One of the key takeaways from the report is the rise in average daily active users (DAUs), reaching a total of 71.5 million, an impressive 22% increase from the previous year. Additionally, the average monthly unique payers reached 15.9 million, up by 18% year-over-year, contributing to the record-breaking quarterly bookings. The surge in in-game spending can be attributed to the holiday season, as kids and college students had more time to engage with the platform.

During Q4, Roblox users collectively spent 15.5 billion hours playing the game, marking a 21% increase from the previous year. Throughout 2023, users spent a total of 60 billion hours on the platform, showing a consistent 22% year-over-year growth. Moreover, the average bookings per monthly unique payer rose to $23.65, reflecting a 6% increase from the previous year, with most of the growth coming from older users aged 13 and above.

Michael Guthrie, CFO of Roblox, attributed the growth in older users to the continuous improvement in the core technology, enabling developers to create more engaging content. The company has focused on expanding and diversifying its player base through strategic partnerships with renowned brands such as Warner Music, L’Oreal, Lamborghini, and collaborations with various music artists.

Guthrie expressed optimism about the company’s future, stating, “We ended the year with our strongest rate of quarterly bookings growth in two years and delivered our first quarter of $1 billion in bookings. We are scaling our operations efficiently, improving our margins and cash flow, and anticipate these trends to continue in 2024.”

Overall, Roblox’s financial results for Q4 2023 and full year 2023 showcase a remarkable trajectory of growth and success, underscoring the platform’s appeal to a diverse audience and its continued efforts to innovate and expand its offerings.

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