Kelly is a former librarian and a long-time blogger at STACKED. She’s the editor/author of (DON’T) CALL ME CRAZY: 33 VOICES START THE CONVERSATION ABOUT MENTAL HEALTH and the editor/author of HERE WE ARE: FEMINISM FOR THE REAL WORLD. Her next book, BODY TALK, will publish in Fall 2020. Follow her on Instagram @heykellyjensen.
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Are there different preferences for book genres depending on what state you’re in? According to new research from Cloudwards, there are trends in book preferences based on location.
Utilizing Google Trends data over the last 12 months, Cloudwards explored the most searched genre in each of the 50 states, plus the District of Columbia. All searches were limited to Google Trends “Books and Literature” category, and the researchers used a variety of common genre terms to determine the frequency of interest in them by state. Some of the genre categories were a little unconventional for the average reader–how do you determine the difference between “fiction” and “family” as terms–but the major genres were included, including romance, fantasy, mystery, and so forth.
Romance dominated in terms of genre popularity across the US, with 22 states seeing it as their top searched genre. In terms of geographic region, romance was especially popular in the south, with states like Florida, Georgia, Louisiana, Tennessee, Kentucky, and Virginia ranking it as their top genre.
Fiction and poetry tied for next most popular genres, each either nine states reporting it as the most searched genre. The researchers note that these findings aren’t surprising, given that fiction is broad and encompassing. As for poetry, it is likely not surprising to see people looking for more information about poetry; the research here isn’t about poetry being the most read genre, but rather, one of the most researched genres.
The next most popular genres were fantasy (six states), family (3 states), mystery (1 state), and fantasy (1 state).
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It should come as little surprise there is so much national interest in romance. It is a genre that consistently sells well across all of its subgenres, and in 2023, print romance books sold upwards of 39 million copies. Romance-specific bookstores have seen a boom across the country, increasing ten fold in just a couple of years.
One of the most surprising findings might be that only one state ranked historical fiction as its most popular genre. That state was Massachusetts. It is a perennially popular genre among readers, and it is a genre that has been a long-running staple on best-of and awards lists.
There are some interesting regional genre interests of note. The northeastern and western United States tends to showcase the most genre diversity,