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Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO
One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago – but it’s the startups that seem to be making it a reality.
As you’ll see below, two startups that have come out with a chatbot. One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. Instead of sorting through a database, the chatbot does it for you.
The other vendor is on the monitoring side. Their chatbot can be used to query for issues that have been monitored. Consider for example, if you have years of clips about your company in your system. Instead of filtering and reading each of those pieces, you can just query the chatbot for the answers.
Each vendor is using a common approach to solve very different business problems in PR. Perhaps they should get together.
And now on with the PR Tech Sum.
Note to readers: I’ve changed the cadence of these summaries from the first Tuesday of every month to the first Tuesday of every quarter. It allows me to be more discerning in the announcements that I will cover.
1. SignalAI rolls out a chatbot
SignalAI has been working to carve out a niche in media monitoring. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. In other words, where media monitoring allows you to react to issues, SignalAI aims to help you get ahead of them.
This week it announced that it added a new chatbot called Ask AIQ, which is “designed for reputation and risk intelligence.” It’s effectively an interface where you can ask questions in plain English and the chatbot answers them based on the data points it’s monitored in the system.
That’s a big part of what SignalAI says distinguishes it from other chatbots – the content the chatbot pulls from is “premium and licensed content.” The company says Ask AIQ, “processes premium and licensed data from 226 markets in 75 languages” which enables businesses to pull insights from “across news, social media, broadcasts, and regulatory documents.”
The quality of the content inputs also means says Ask AIQ is hallucination-resistant, the company says. It provides an audible trail so that customers can see “how insights are derived” and “understand the reasoning behind the results.” The word “reasoning” is buzzy across generative AI circles pitched as the anecdote to hallucinations.
A company spokesperson said in an email that Ask AIQ is currently in beta with about 80 customers and expects the product to be generally available in Q2 of 2025.