If you’re in Lubbock, Texas, it’s time to start shopping for a new electric provider.
The Lubbock Power & Light (LP&L) utility service area is officially deregulated, meaning you now have a choice in your electric provider. LP&L was previously the only provider available in the area as a regulated utility.
“The completion of this historic move concludes over eight years of work and constitutes the largest migration of electrical load in state history,” LP&L said in a Dec. 2023 press release.



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If you’re an LP&L customer, you have between now and Feb. 15, 2024, to choose a new electric provider or have one assigned to you.
But experts urge Lubbock residents to take the time to make a selection. Choosing the wrong provider or plan would mean experiencing some rate volatility from month to month, according to Chris Ercoli, president and CEO of the Retail Energy Advancement League, a national energy deregulation advocacy organization.



We’ll help you find the best electricity rates in your area
Advertiser disclosure
Advertiser disclosure
This advertisement widget will direct you to www.chooseenergy.com. You will not be charged for engaging with this advertisement. While we strive to provide a wide range of offers, this advertising widget may not include information about every product or service that may be available to you. We make reasonable efforts to ensure that information from this advertisement widget is up to date. It is possible that the offer terms from this advertising widget and the advertised offers may be subject to additional terms and conditions of the advertiser which will be presented to you prior to making a purchase. All information is presented without any warranty or guarantee to you.
with our partner Choose Energy
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Though having a provider chosen for you isn’t the end of the world, Ercoli says it’s not that much different than the variable rate you had before with LP&L.

