![Pinterest](https://pinterest.com/pin/create/button/?url=https://bollspel.com/gibson-premieres-new-artist-spotlight-program-with-austin-sexton-as-inaugural-recipient/&media=https://bollspel.com/wp-content/uploads/2024/02/20306-gibson-premieres-new-artist-spotlight-program-with-austin-sexton-as-inaugural-recipient.jpg&description="Discover the talented Austin Sexton as Gibson's inaugural recipient of the new Artist Spotlight Program. Learn more about this exciting initiative and the rising star's journey in the music industry."){kind=link}
Exciting news! Gibson has just launched its first-ever Artist Spotlight program, and the first artist in the spotlight is the incredibly talented R&B singer, songwriter, and producer Austin Sexton. Gibson’s program will bring a revolving cast of musicians and acts into the limelight, reflecting its “artist-first culture.”
The 2024 roster features emerging artists from the US, Europe, and South America, with plans to include artists from China and Japan in the near future.
Each artist will be introduced to Gibson’s global audience through social media and will have their music showcased in various collaborative moments across the globe. This innovative program aligns with the industry trend of gear brands promoting artistic talent through in-house platforms.
Gibson’s new initiative is reminiscent of Fender’s Fender Next program, which launched in 2019. The guitar industry benefits from having more artists in the charts, but these programs also create direct benefits by inspiring brand loyalty and establishing strong relationships.
Beth Heidt, CMO at Gibson Brands, emphasizes the Artist Spotlight’s goal to reflect the diversity of genres worldwide and build connections through music.
Gibson’s first pick for the Artist Spotlight program is the incredibly talented Austin Sexton, a platinum-selling producer and multi-instrumentalist known for his unique take on ’80s pop. His latest solo track, “Don’t Tell Your Friends,” features former Michael Jackson and Alice Cooper guitarist, Orianthi.