How has Anker SOLIX specifically adapted its battery technology to handle Australia’s extreme environmental conditions, particularly the intense heat and coastal corrosion challenges that can impact energy storage systems?
I think that’s one of the biggest challenges for the Australian market, especially because we have very long coastlines. All the major cities, including Melbourne, Sydney, Perth, and Brisbane, face the ocean along the eastern coastline, and even the west coast.
In this scenario, we believe you may encounter numerous corrosion issues. For other competitors, it is very challenging to install systems within 500 meters or even 1 kilometre away from the coastline because they will experience corrosion. From a long-term perspective, because batteries normally come with a 5-10 year warranty, they can hardly withstand the harsh coastal environment.
We have a special coating on the surface that allows our batteries to withstand these conditions much better. We hold the C5 marine level anti-corrosion rating, the highest rating available on the market. We identified this as one of the key needs for Australian residents, so we embedded that technology into our products.
Another advantage is that our batteries exhibit excellent performance in high temperatures. They will not degrade when the temperature goes up as high as 55 degrees Celsius – they will still output at 100% capacity. For other batteries, typically, when reaching this temperature, performance decreases rapidly, resulting in power loss for consumers.
Therefore, for these two scenarios, our company has inherent advantages embedded in our technology.
Can you explain how Anker SOLIX’s ‘Proven Globally, Trusted Locally’ positioning translates into concrete actions in the Australian market, and what this means for your long-term commitment to local partners and customers?
I know the very first thing people consider when selecting a battery is that it’s a 10-year product with a warranty. So, one of the most important things is to select the right brand.
Anker actually started our business in 2011, so we have been in operation for over 15 years. Anker also have a solid presence in Australia, having started doing business there in 2019. Anker SOLIX has over 16 local employees covering various business lines. Anker SOLIX are also heavily investing in service engineers to cover all the needs of our customers and retailers.
Especially at this exhibition, many installers may ask for help from Anker. With our locally based service engineers, we can provide very responsive support to the retailers and installers.
We want to do this in a very steady way. We don’t want to rush and fully rely on distributors to provide all the support to customers. We want to do it ourselves, and all these technical services are based in Australia with English-speaking staff, not in Indonesia, India, or other countries.
That is our strategy. We aim to build the business from the ground up and provide fundamental benefits to our customers. That is one of our strategies based in Australia.