Introduction
In August 2025, BTCC, the world’s oldest cryptocurrency exchange, partnered with All-Star and Memphis Grizzlies forward Jaren Jackson Jr. (JJJ). The aim was to promote crypto assets through JJJ’s lifestyle-focused campaign, which integrated crypto trading, music, and basketball. BTCC has now launched its flagship campaign video featuring JJJ, positioning the athlete, music producer, and cryptocurrency trader as its global face.
The video, which first appeared in September 2025, presents Triple J’s lifestyle in trading mode (crypto engagement through the BTCC platform), day mode (basketball), and night mode (producing music). The initiative highlights the exchange’s strategy in leveraging JJJ’s influence to introduce crypto to mainstream audiences. To celebrate the launch of the video, BTCC has launched its biggest referral campaign ever with a prize pool of 178,500 USDT.
Campaign Overview
The BTCC x Jaren Jackson Jr. Referral Campaign, which runs from September 25, 2025, at 16:00:00 to October 27, 2025, at 03:59:59 (UTC), aims to attract new users to the BTCC crypto exchange platform. Through this collaboration, BTCC seeks to bridge the gap between cryptocurrencies and traditional sports, leveraging Jackson’s celebrity status and disciplined mindset.
The referral campaign centers on encouraging existing BTCC users to invite their friends to open accounts in the exchange. New users who sign up via a valid BTCC referral code will be able to unlock a tiered reward structure with rewards totaling 178,500 USDT. The rewards have been divided into two prize pools: the Referral Trading Prize Pool, valued at 54,500 USDT, and the Referral Deposit Prize Pool, valued at 124,000 USDT.
During a previous similar campaign, new users received a welcome bonus of up to 11,000 USDT, contingent upon deposits and achieving specific trading milestones. New users were also eligible for a 50% discount on trading fees during their first 12 months of active trading on the platform. The referral program also offered additional perks, including daily quests, trading competitions, and 10-20 USDT vouchers upon completing KYC or specific tasks.
For existing users, there was an opportunity to earn referral commissions by sharing a unique code and the referral link: https://bit.ly/4nTpw8t. Referrers were eligible to earn a 40% commission on trading fees generated by their referrals for the lifetime of the referral. The campaign also featured online events, marketing campaigns, and fan-focused initiatives, which included Jackson Jr. Additionally, there was a trading competition with a prize pool and signed merchandise. This time round, BTCC is once again leveraging the high-profile athlete through the “JJJ Invites You to the Game” campaign to promote BTCC’s platform and incentivize new user acquisition through a multifaceted rewards program.
How to Participate
You must be a registered BTCC user to participate in the BTCC x Jaren Jackson Jr. referral campaign and invite friends to join the platform. The campaign dubbed “JJJ Invites You to the Game” requires that you and your invited friends make deposits and trade on BTCC. By completing the prescribed tasks,