Welcome to Digiday! By Antoinette Siu – December 15, 2023 | 3 min read
Big news coming from Stagwell’s Marketing Cloud division! The unit has brought on their first-ever chief executive, Elspeth Rollert, as they continue to grow and innovate. These exciting developments come after the unit has made significant investments in technology and seen their revenue grow.
Rollert, known for her marketing prowess and background at companies like Uber, Microsoft, and IBM, shared insight into the company’s commitment to innovation and establishing itself as a leader in AI technology. This comes at a crucial time for Stagwell as it looks to take its marketing and technology offerings to the next level.
Here at SMC, planting the seeds of innovation is key. The annual internal competition and product champions program help foster collaboration, feedback, and ultimately, better products. The company is also heavily investing in technical expertise, positioning itself as a leader in applied intelligence and AI technologies.
Want to know more about this exciting development in the marketing world? Check out the full article here