Nathan’s Famous Expands Globally in 2024 with Master Franchise Relationships
Nathan’s Famous, a beloved American brand known for its New York-style favorites, is making significant strides in international expansion in 2024. Building on recent successes in Belgium, France, Mexico City, and Egypt, the brand is now present in 19 countries worldwide. By partnering with master franchisees in Brazil, the United Kingdom, Egypt, and Ukraine, Nathan’s Famous is set to establish more brick and mortar locations and sub-franchises in Brazil by the end of the year. Additionally, the brand is gearing up to launch several virtual kitchen locations in the UAE.
Phil McCann, Vice President of Marketing at Nathan’s Famous, explains, “The growing demand for Nathan’s Famous worldwide has prompted us to expand our global presence. In response to this enthusiasm, we will be concentrating on solidifying our international footprint in 2024, bringing the iconic flavor of New York to new corners of the globe.”
In Brazil, Nathan’s Famous has made a significant impact under the leadership of master franchisee Alix Flit. Currently operating four brick-and-mortar restaurants and 16 kiosks in convenience stores across the country, Flit is set to open more sub-franchise locations while also introducing Nathan’s Famous products in retail stores starting in April.
Alix Flit reflects on the brand’s impact in Brazil, stating, “After experiencing my first Nathan’s Famous hot dog in Coney Island as a child, I knew there was nothing like it back home in Brazil. With the introduction of Nathan’s Famous, we are revolutionizing the hot dog scene in Brazil and creating a new legacy.”
Meanwhile, in Great Britain, master franchisees Reza Aghajanzadeh and Brad Armitage are gearing up for a major expansion outside London. Partnering with a virtual kitchen operator, Nathan’s Famous is set to enhance its presence in the British market through delivery services.
On the domestic front, Nathan’s Famous is set to open new franchised locations at the Punta Cana Airport in the Dominican Republic, as well as multiple brick-and-mortar restaurants in New York, Florida, Arizona, New Jersey, and Indianapolis. The brand’s expansion plans also include the opening of additional virtual kitchens across the United States, with several new locations slated to begin serving Nathan’s by March.