LONDON (AP) — With one puff of a cigarette, a woman in Canada became a global symbol of defiance against Iran’s bloody crackdown on dissent — and the world saw the flame.
A video that has gone viral in recent days shows the woman — who described herself as an Iranian refugee — snapping open a lighter and setting the flame to a photo she holds. It ignites, illuminating the visage of Ayatollah Ali Khamenei, Iran’s highest cleric. Then the woman dips a cigarette into the glow, takes a quick drag — and lets what remains of the image fall to the pavement.
Whether staged or a spontaneous act of defiance — and there’s plenty of debate — the video has become one of the defining images of the protests in Iran against the Islamic Republic’s ailing economy, as U.S. President Donald Trump considers military action in the country again.
The gesture has jumped from the virtual world to the real one, with opponents of the regime lighting cigarettes on photos of the ayatollah from Israel to Germany and Switzerland to the United States.
In the 34 seconds of footage, many across platforms like X, Instagram and Reddit saw one person defy a series of the theocracy’s laws and norms in a riveting act of autonomy. She wears no hijab, three years after the “Women, Life, Freedom” protests against the regime’s required headscarves.
She burns an image of Iran’s supreme leader, a crime in the Islamic republic punishable by death. Her curly hair cascades — yet another transgression in the Iranian government’s eyes. She lights a cigarette from the flame — a gesture considered immodest in Iran.
And in those few seconds, circulated and amplified a million times over, she steps into history.
A battle for narrative control
In 2026, social media is a central battleground for narrative control over conflicts. Protesters in Iran say the unrest is a demonstration against the regime’s strictures and competence. Iran has long cast it as a plot by outsiders like United States and Israel to destabilize the Islamic Republic.
And both sides are racing to tell the story of it that will endure.
A protester burns an image of the Ayatollah Ali Khamenei with a cigarette during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)
A protester burns an image of the Ayatollah Ali Khamenei with a cigarette during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)
Iranian state media announces wave after wave of arrests by authorities, targeting those it calls “terrorists” and also apparently looking for Starlink satellite internet dishes, the only way to get videos and images out to the internet. There was evidence on Thursday that the regime’s bloody crackdown had somewhat smothered the dissent after activists said it had killed at least 2,615 people.