Written by Ivy Liu • March 18, 2024 • 1 min read
This piece serves as a detailed breakdown of complex concepts in the media and marketing industry. Find more insights in the series.
Advertisers often gravitate towards the terms “cheap” and “reach.” However, when combined, these terms highlight a potential issue that the digital advertising sector needs to address.
The concept of “cheap reach” denotes a particular segment of digital ad space that tends to go unnoticed. It’s essential to create a new classification to safeguard genuine publishers from being inadvertently impacted by the crackdown on sites designed solely for advertising purposes. In the following video, Kayleigh Barber, a media editor at Digiday, delves into the meaning of cheap reach, the reasons behind the establishment of this category, and why advertisers have yet to rush to eliminate it from their advertising strategies.
For more information, visit https://digiday.com/?p=538090
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