If you think the current sustainability agenda isn’t working, you’re in good company.
A recent survey of more than 800 sustainability experts across 72 countries conducted by Trellis data partner GlobeScan, in conjunction with the ERM Sustainability Institute and Volans, reveals a pivotal inflection point in the evolution of the global sustainability agenda. In 2030 — the year we’re supposed to have achieved the UN’s Sustainable Development Goals — sustainability professionals say a major recalibration will be needed.
When asked how they feel about the current state of the sustainability agenda, 56 percent of sustainability professionals said the current approach must be radically revised. Another 37 percent said the existing strategy needs to be modestly revised and 6 percent said the current approach works well as is.
What this means
Survey results show experts overwhelmingly agree that the current approach is no longer fit for purpose. With more than 90 percent calling for change — and more than half demanding a radical overhaul — we find ourselves at a pivotal moment with significant openness to new approaches to sustainability. This presents an opportunity for new ideas and innovation to take sustainability to the next level.
Based on a survey of 844 sustainability experts in 72 countries in April and May 2025.
Tove Malmqvist
Tove Malmqvist manages GlobeScan’s syndicated Radar research program — delivering high value analysis, sector-specific findings, and relevant data-driven insights for issues and reputation management to leadership organizations in the corporate and non-profit arenas. Tove also manages The Sustainability Survey, conducted in partnership with the consultancy SustainAbility and Sustainable Brands. Fluent in English, French and Swedish, Tove has been with GlobeScan since 2005.