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Exciting news alert! Challenge Family and X-Bionic have just announced a fantastic four-year partnership. This collaboration solidifies X-Bionic as the Official Functional Apparel Partner to the global triathlon series.
So what does this mean? Well, it means that these two industry leaders will be teaming up to develop top-of-the-line apparel for triathletes, catering to both age group and elite Challenge Family athletes.
“Athlete experience is our top priority, and teaming up with X-Bionic, who are constantly innovating, is a perfect fit,” said Jort Vlam, Challenge Family CEO. “With X-Bionic’s cutting-edge sports apparel technology and our dedication to delivering the best possible triathlon experience, this partnership is a win-win for our athletes.”
Martijn Jegerings, CMO at X-Bionic, shares the excitement, stating, “This partnership allows us to operate at the intersection of athlete experience and athlete performance in the world of triathlon on a global stage. We’re dedicated to supporting athletes and are thrilled to work hand in hand with Challenge Family. Together, we aim to inspire athletes to reach their boldest dreams.”
X-Bionic, headquartered in Switzerland and produced in Italy, is known for redefining the world of functional sportswear. Their cutting-edge technologies and innovative fabrics empower dedicated athletes to excel in their favorite sports. With a focus on thermoregulation, their patented technologies ensure that athletes remain in the optimal performance zone, pushing beyond limits.
Stay tuned for more details on how athletes can apply to be part of the testing and apparel development program with the goal of creating the ultimate tri suit for athletes.