Sony Music Publishing Launches MENA Division in Response to Growing Music Markets
Dounia Chaaban, appointed as the managing director of Sony Music Publishing’s newly established MENA division. Photo Credit: Sony Music Publishing
Sony Music Publishing (SMP) has officially entered the expanding music markets of North Africa and the Middle East with the launch of its MENA division. The announcement of this new venture was made public through a statement released today. The MENA division is headquartered in Dubai, United Arab Emirates, with Dounia Chaaban taking on the role of managing director.
Chaaban, who brings with her a wealth of experience from her time at Believe and Anghami, where she was involved in the partnership with Sony Music on Vibe Music Arabia in December 2021, will report to SMP’s SVP of international, Dan Nelson.
Expressing her enthusiasm for the new role, Chaaban stated, “I am excited to collaborate with the talented team at Sony Music Publishing to elevate the MENA music industry to new levels. Together, we aim to cultivate a creative environment that encourages innovation and maximizes the region’s musical potential.”
Nelson echoed Chaaban’s sentiments, affirming Sony Music Publishing’s commitment to expanding its presence in the MENA region and creating opportunities for songwriters and artists. The music region has been identified by the International Federation of the Phonographic Industry (IFPI) as the “fastest growing music region” globally, making it a focal point for major music companies.
Warner Music Group, for example, has been actively strengthening its footprint in MENA, with a focus on countries like the United Arab Emirates, Saudi Arabia, and Egypt, where the music industry is rapidly evolving. The company’s investments in Dubai-based talent agency HuManagement and Rotana Music, as well as owning Qanawat Music, demonstrate its strategic approach to the region.
Similarly, Universal Music Group expanded its presence in MENA by launching Universal Arabic Music and acquiring Chabaka Music, a marketing and distribution company based in the United Arab Emirates with operations in Lebanon, Egypt, Morocco, and Tunisia.
As the music industry in MENA continues to flourish, major players like Sony Music Publishing are seizing the opportunities presented by the region’s growth and are poised to make a significant impact in the evolving landscape.