- Chipotle Rewards members who visit a Chipotle restaurant in costume from 3 p.m. to close local time on October 31 can get a $6 entrée offer1
- Chipotle is bringing back its Boorito Costume Contest on TikTok with a nostalgic nod to the brand’s 2020 challenge; fans can enter for a chance to win a VIP card, worth over $500 in free Chipotle2
- Throughout October, Chipotle is inviting Rewards members to “Chip-or-Treat” for offers like free guac, free chips, double protein and extra Rewards points3
Newport Beach, CA (RestaurantNews.com) Chipotle Mexican Grill (NYSE: CMG) today announced the return of Boorito, the brand’s iconic Halloween tradition. On October 31, Chipotle Rewards members who visit a Chipotle restaurant in costume from 3 p.m. to close local time and scan their Rewards member card at checkout will receive a $6 entrée offer.1 In honor of Boorito’s 25th anniversary, Chipotle is also bringing back its Boorito Costume Contest that will give fans a chance to score a VIP Card, worth over $500 in free Chipotle.2
Throwing It Back: Chipotle’s Nostalgic Boorito Costume Contest
In a nod to the brand’s 2020 Halloween TikTok challenge, Chipotle is inviting fans to take their Halloween fits to the next level with a new Boorito Costume Contest on TikTok. From Monday, October 27 through Sunday, November 2, superfans who show off their costume for Boorito 2025 by posting a TikTok with #BooritoCostumeContest will be entered for a chance to win a VIP Card from Chipotle.2
“Boorito started as a simple way to bring people together on Halloween, and over 25 years it has grown to become the biggest annual celebration of our real fans and real food,” said Chris Brandt, President, Chief Brand Officer. “Boorito has long served as a runway for our guests to show off their creative costumes, so we’re leveraging TikTok to drive additional excitement and inspiration this year.”
“Chip-or-Treat” at Chipotle for Free Sides All Month
Earlier this month, Chipotle introduced “Chip-or-Treat,” a perk giving Chipotle Rewards members scary-good offers all spooky season. With 77% of adults feeling nostalgic about trick-or-treating,4 Chipotle invites Rewards members to “Chip-or-Treat” to enjoy offers like free guac, chips and extra Rewards points.3
How Chip-or-Treat Works:
- Through Thursday, October 30, Chipotle Rewards members can “Chip-or-Treat” at Chipotle by purchasing an entrée on the Chipotle app, Chipotle.com or in-restaurant and scanning their Chipotle Rewards member card.
- Within a few hours after a purchase, Chipotle Rewards members will receive a “Chip-or-Treat” email providing a treat tailored to their preferences, valid for five days.
- Members can “Chip-or-Treat” once per week to earn up to four treats and four exclusive Rewards badges in October.
Build-Your-Own Chipotle: Now Available With Extra Protein, Plus $10 Off Offer
Chipotle recently introduced Build-Your-Own Chipotle (BYOC), a digital-exclusive family meal that brings a shareable,