Welcome to the new and improved Incenter Mortgage Advisors (IMA)! We’ve rebranded and are now known as Incenter Capital Advisors, offering a broader range of capital market services. Not only that, but we also have some fresh faces in leadership to guide us into this exciting new chapter.
Tom Piercy, our founder, is transitioning into the role of Chief Growth Officer, while JB Long, with 26 years of experience at EverBank/TIAA Bank, is stepping into the position of President. Long has a wealth of knowledge and expertise, which makes him the perfect fit for our team.
We’re committed to providing our clients with a new competitive advantage, offering services such as structured hedging, M&As, analytics and reporting, and specialty solutions such as lending as a service. We’re here to help you navigate the ever-changing world of capital markets and find opportunities for growth and protection against today’s challenges.
And that’s not all! In May, we launched the eMSR Exchange, a new digital MSR exchange that connects buyers and sellers of co-issue flow offerings online, providing 24/7 pricing. It’s just one of the many ways we’re innovating to better serve our clients.
Exciting things are happening at Incenter Capital Advisors, and we can’t wait to embark on this journey with you. To learn more, click the link below.

