NewsDon't Worry: Ford Won't Sell 'Toasters On Wheels' In Europe

Don’t Worry: Ford Won’t Sell ‘Toasters On Wheels’ In Europe

  • Ford will launch five new models in Europe by late 2029.
  • Two EVs will be developed and built by Renault.
  • Europe is getting its own Bronco.
  • All five are claimed to be “rally-bred vehicles.”

Ford CEO Jim Farley famously said in 2024 that the company he’s running is “getting out of the boring-car business and into the iconic-vehicle business.” Since then, we’ve had to bid farewell to the Focus, which joined the Fiesta and Mondeo in the Blue Oval’s graveyard. But as much as it pains me to see the sad state of Ford’s lineup in Europe, I am moderately excited about what lies ahead.

Five new models are coming to the continent by late 2029, described as “rally-bred vehicles tailored to Europe.” A region-specific Bronco variant is set to enter production in 2028 at the Valencia plant in Spain, featuring a multi-energy setup. In other words, expect a mix of combustion engines and electric drivetrains.

Ford will be returning to the supermini segment with a new small electric hatchback meant to fill the void left by the Fiesta’s demise in 2023. Chances are it’s one of the two vehicles that Renault will develop and build as part of a tie-up announced last December. If that’s accurate, the possible return of the Fiesta will be related to the Renault 5.

Photo by: Ford

Ford Of Europe Swagger

There are also plans for a “dynamic, fully electric small SUV,” which, by logic, will be cut from the same cloth as the Renault 4. However, these two models will be more than just Renaults with different badges, as Ford will handle the design and embed “distinctive driving dynamics,” all while retaining Ford of Europe’s “swagger.”

The remaining two vehicles are multi-energy crossovers, presumably successors to the Puma and Kuga. The current-generation models have been around since 2019, so the timing seems right to launch their replacements before the decade ends. There is no word on the fate of the Explorer and Capri EVs, which are based on the Volkswagen ID.4 and ID.5, respectively.

Fun To Drive

Ford’s promise for the upcoming influx of new models is that none of them will be dull to drive. In an interview with Automotive News Europe, the company’s European boss, Jim Baumbick, pledged to infuse excitement into these vehicles, saying they won’t be “toasters on wheels.”

The official statement released earlier this week also builds hype around the new arrivals:

‘Ford has more than a century of racing heritage, particularly in the world of rally, Europe’s native racing format. Combining that off-road DNA with on-road performance, Ford will create rally-bred vehicles tailored to Europe. Ford’s new European lineup will deliver multi-energy vehicles where thrill and adventure coexist with control and precision — built to handle the unique challenges of Europe’s alpine passes, cobblestoned streets, and winding roads.’

2029 Ford of Europe lineup teaser

Motor1’s Take: Ford’s focus on electrified products means that true successors to the old-guard models are not planned.

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