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Expanding Horizons: Behavior Interactive Acquires Fly Studio
In a strategic move, the renowned multimedia company of 25, Fly Studio, has been acquired by Behavior Interactive to collaborate on creating groundbreaking immersive experiences.
Fly Studio, founded in Montreal in 1996, has a rich history of producing diverse multimedia projects for top-tier companies like Ubisoft, Cirque du Soleil, and Toyota, showcasing their expertise in blending different forms of media seamlessly.
Joining Forces for Innovation
With this acquisition, Behavior Interactive is set to diversify its business operations and venture into new markets, leveraging Fly Studio’s talent and resources to drive innovation in the industry.
Notably, the entire Fly Studio team will integrate into Behavior’s services division, aligning their efforts to develop cutting-edge multimedia experiences by harnessing the latest advancements in game technology.
Dominique Lebel, representing Behavior Interactive, expressed confidence in this strategic partnership, stating, “At Behaviour, we recognize the immense potential of immersive and interactive experiences. By integrating Fly Studio into our ecosystem, we are strengthening our position in the market and unlocking opportunities to realize ambitious, large-scale projects.”
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Source: GamesIndustry.biz