NewsBiden launches official TikTok account despite app ban on government devices

Biden launches official TikTok account despite app ban on government devices

President Joe ⁢Biden’s reelection campaign unveiled its ‌official TikTok account, marking a significant move given the platform’s restrictions on most U.S. government-owned devices. The account,⁣ under the handle “@bidenhq,” made its debut during the Lunar New Year ‍festivities‍ in China and the highly anticipated​ Super ⁤Bowl 58.

TikTok, ⁤owned by ⁢China-based ByteDance, has ‌faced scrutiny‍ in the U.S., with legislation signed by ⁢Biden in 2022 prohibiting the use of the app on federal ​government devices.⁢ This decision was applauded by​ critics of Chinese influence⁤ in Congress and several states, including New York City, mirrored the ban ⁤on their government-owned devices due to security apprehensions.

Despite ⁣these ⁣concerns, TikTok remains popular among ‌younger Americans, ⁢especially those eligible to vote. Recent Pew Research ⁣data ‌revealed that over ​a third of 18-29 year olds regularly consume news on TikTok, indicating its significance ​as ‌a news source for this demographic.

The Biden administration’s relationship​ with TikTok has⁣ been complex, balancing engagement with the platform ​to reach ⁢young ‌voters while acknowledging the security and privacy concerns raised by lawmakers. Recent bipartisan efforts ​in Congress have highlighted the need for stricter regulations⁣ on social media ⁢platforms, including TikTok, Meta, Snap, Discord, and X (formerly Twitter), particularly ⁣in terms of child safety online.

Efforts to⁢ engage ⁣with voters through TikTok align with⁤ the administration’s goal of meeting people where they are, especially considering the ⁢platform’s popularity ‍among the younger population. This move reflects a broader strategy to connect ⁢with voters through various digital channels and adapt to changing media⁤ consumption habits.

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