The Collaboration between CleverTap and Zoomcar to Enhance Customer Engagement
Mountain View, California, & Mumbai, India, February 27, 2024 – (ACN Newswire) – CleverTap, a comprehensive engagement platform, has officially announced its partnership with Zoomcar, a prominent player in the car-sharing marketplace in emerging markets. This collaboration aims to revolutionize customer engagement strategies to drive business growth for Zoomcar by creating tailored interactions that align with individual preferences and requirements.
By leveraging real-time insights, Zoomcar will gain a deep understanding of user behaviors and preferences, enabling them to launch targeted re-engagement initiatives and win-back deals. Emphasizing user retention and engagement, Zoomcar aims to nurture enduring customer relationships and optimize the value of each customer over time.
Through this partnership, Zoomcar will have the ability to design personalized campaigns, perform A/B testing, and enhance omnichannel experiences. This will allow Zoomcar to showcase specific car models and rental packages, improve overall campaign performance, increase bookings and revenue, and seamlessly connect with users across various channels. The overarching goal is to enhance traffic at the top of the funnel, improve outreach, and deliver personalized messages to a larger user base.
Objectives of the Partnership
- Enhanced Customer Retention
- Increased User Engagement
- Improved User Stickiness
- Rise in Monthly Active Users (MAU)
- Better Deliverability Rate
Greg Moran, the CEO and co-founder of Zoomcar, expressed that their customers seek convenient self-drive travel options and personalized recommendations on car selections. The partnership with CleverTap aims to deliver quick, relevant, and personalized communication to boost engagement and conversions.
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, highlighted Zoomcar’s significant role in India’s self-drive car sharing landscape and emphasized the collaboration’s potential to enhance customer engagement. Through CleverTap’s advanced platform, personalized experiences will be delivered to contribute to sustained business growth and innovation within the industry.
About CleverTap
CleverTap serves as an all-in-one engagement platform that assists brands in maximizing customer lifetime value by creating personalized experiences to retain their most valuable customers. The platform enables businesses to tailor experiences for individuals throughout their lifecycles, design personalized journeys, and analyze every aspect of the customer journey in real-time. CleverTap’s AI capability provides insightful, empathetic, and prescriptive insights, facilitating informed decision-making. By unifying experiences from all touchpoints, CleverTap drives a new era of customer engagement.
The platform is supported by TesseractDB™, the world’s first purpose-built database for customer engagement.
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