A recent study has revealed that a significant number of individuals in Southeast Asian countries tend to wash raw poultry meat at home before cooking, despite recommendations against this practice due to the increased risk of cross-contamination.
Research and Findings
The study, which was documented in the journal Food Control, examined both self-reported and observed behaviors of consumers in relation to washing raw poultry. Conducted in various countries including Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, the study surveyed consumer practices before cooking. Subsequent observational studies and interviews in Indonesia and Malaysia provided further insight.
Reasons for Washing Meat
Upon analyzing 2009 responses, it was discovered that a considerable number of participants, particularly those who bought raw poultry from traditional or wet markets, engaged in the practice of washing raw poultry products at home before cooking. The main motivations behind this behavior included the desire to eliminate dirt, slime, blood, or feathers from the meat, as well as a misconception that washing would remove germs and enhance food safety. Most respondents had learned this practice from their families or personal experiences.
Individuals who were older, married, on a lower income, and bought raw poultry from farms, butchers, or traditional markets showed a higher tendency to wash poultry. Moreover, there were instances where households reported food poisoning after consuming homemade poultry dishes, sparking concerns over the cleanliness of raw poultry obtained from traditional markets.
Observational Insights
An observational study in Indonesia and Malaysia revealed that all participants rinsed or washed raw poultry before cooking, with the time spent on this task varying from 21 seconds to 20 minutes. Interestingly, these actions contradicted the participants’ own understanding, as more than 95 percent believed it was important to wash hands with soap and water after handling raw poultry. However, observed behaviors indicated a lapse in handwashing practices before handling raw poultry or touching other ingredients.
Upon being educated about the risks associated with washing raw poultry, only a few individuals expressed willingness to alter their habits. The majority cited reasons such as cultural norms, perceived cleanliness, and personal beliefs for continuing the practice. Notably, households with young children or elderly members tended to be more hesitant in refraining from washing raw poultry before cooking.
Conclusion
Although there is a prevalent practice of washing raw poultry in Southeast Asia, efforts to educate individuals about the associated risks have shown some promising results. Understanding the rationale behind not washing raw poultry has led participants from certain countries to reconsider their habits. This highlights the importance of food safety awareness and the influence of cultural factors on consumer behaviors.

