Exciting Testing of New Features on Instagram
Instagram is currently experimenting with innovative sticker options for both feed posts and Stories, presenting potential new avenues for marketers within the platform.
AI “Backdrop” Sticker: A Breakthrough Feature
Instagram is in the process of developing an intriguing new AI “Backdrop” sticker, allowing users to change the background of any image effortlessly. This new sticker works by identifying the primary focus element in the image and separating it from the background, enabling users to replace it with an alternative generated option.
This new Backdrop sticker is the opposite of the recently introduced “Cutout” stickers, which identify the main element in the image for users to cut out and use as a sticker in other posts. The Backdrop sticker can streamline the process of reframing images in different settings and scenarios, providing a new way to enhance creativity quickly and efficiently.
Additionally, Meta is also planning to introduce a similar background replacement option for ads within its Ad Manager tools. However, the Backdrop tool on Instagram could potentially see higher usage due to its integration into the regular composer interface.
“Get Orders” Sticker: Simplified Product Tagging
Another new feature being tested is the “Get Orders” sticker, allowing brands to create a product within a post or Story and drive direct responses from users. This sticker simplifies the product tagging process, providing brands with an alternative method to generate orders directly from Instagram content without the need to set up an IG Shop.
Current Status and Future Potential
Both the Backdrop and Get Orders stickers are currently in the testing phase, with no official announcement on a wider rollout yet. These features could become valuable tools for brands seeking to maximize their product display options on Instagram.
In summary, these new sticker options hold promise for marketers wanting to explore fresh ways to engage with their audience and drive conversions on the platform. Stay tuned for further updates on these exciting developments on Instagram.