Today, Calvin Klein, Inc. and Calvin Klein Fragrances, under Coty Inc., introduce actor and musician Idris Elba and his wife, model Sabrina Elba, as the new faces of Calvin Klein ETERNITY. They will be featured in the campaign for ETERNITY AROMATIC ESSENCE, the latest addition to the ETERNITY fragrance collection.
Captured by Mert Alas, the campaign showcases Idris and Sabrina in intimate moments, set to a custom cover of Fever by FKA twigs. The imagery reflects ETERNITY’s enduring theme of eternal love, emphasizing profound connection and desire. The campaign emphasizes sensuality by featuring an authentic couple with a strong relationship. It will be promoted globally through digital, social, print, and TV platforms.
Idris and Sabrina expressed their excitement about being part of the iconic Calvin Klein ETERNITY campaign, highlighting how it resonates with their own love story. The couple believes that ETERNITY symbolizes their support and growth together in the modern world and was the perfect campaign for them to collaborate on.
ETERNITY AROMATIC ESSENCE Fragrances
Both FOR MEN and FOR WOMEN versions of ETERNITY AROMATIC ESSENCE feature a unique coconut note, offering bold and elevated aromatic experiences.
For Men:
The fragrance, developed by perfumers Daphn Bugey and Frank Voelkl of Firmenich, is a contrasted aromatic gourmand. It starts with fresh juniper berry essence, followed by cardamom and lavender notes at the heart. The addition of coconut brings a seductive warmth to the fragrance.
For Women:
This fresh, floral gourmand fragrance, designed by perfumers Vronique Nyberg and Julie Mass of Mane, combines floral hints of lavender with a coconut water accord for a modern twist. The fragrance culminates in a sensual wood base, creating a captivating composition.
The signature bottles and packaging of the ETERNITY AROMATIC ESSENCE fragrances have been redesigned to embody luxury and elegance. Reflecting the vibrancy of gemstones, the fragrances are presented in teal green glass bottles with silver caps, exuding sensuality and sophistication.
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