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Instagram is testing out a new way to encourage interaction within Stories. Some users now have the option to use the “Hype” option, which allows you to post a comment to a Story that other users can see in-stream.
As shown by social media expert Matt Navarra, Hype comments are displayed on your Story, allowing others who view your update to see what others are saying.
By default, replies to a Story are sent to the creator as a DM. However, this will provide another interactive option as Instagram continues to build in more direct engagement and interaction tools.
This focus on promoting direct engagement and interaction is a key aspect of Instagram’s continuing development. In July last year, Instagram chief Adam Mosseri noted that users now “post a lot more to stories, and send a lot more DMs, than they post to Feed”. With this in mind, Instagram has rolled out a range of alternative engagement options to facilitate direct interaction.
Instagram has also added the capacity to share post replies to IG Stories last month, which is somewhat similar to this new Hype option, though more directly related to specific comments.
Look out for Instagram testing out a range of additional engagement options moving forward, as it seeks to maximize sharing between profiles.