NewsKey trends in audiovisual design: what's next for 2025?

Key trends in audiovisual design: what’s next for 2025?

As we approach 2025, the landscape of audiovisual design is changing rapidly. New tech, changing consumer behaviours, and the rising demand for immersive, engaging content are reshaping how brands communicate, how consumers interact with media, and how stories are told across various platforms.

From virtual reality experiences that transport users to new worlds to AI-generated soundscapes that adapt in real-time to user emotions, the possibilities seem endless and often border on science fiction.

As the lines between different media blur, brands that can navigate this complex, multisensory environment – encompassing everything from apps and social media to smart home devices and interactive billboards – will have a significant advantage.

So, whether you’re a designer, a marketing executive, or a content creator, understanding these trends is crucial—it’s vital in an increasingly competitive digital landscape.

In this article, created in partnership with Epidemic Sound, we’ll explore the latest developments shaping the future of audiovisual design, how these trends are already beginning to manifest, and how best to leverage them for your brand.

1. Immersive and 8D audio

One of the biggest trends we’re seeing is a move towards immersive audio. As virtual and augmented reality technologies continue to mature, there’s a growing demand for spatial audio that can create a sense of presence and depth in digital environments.

This trend isn’t limited to VR and AR, though. Even traditional video content is increasingly incorporating spatial audio techniques to create more engaging experiences. And this means every brand needs to consider how its audio identity translates into a 3D space.

The latest frontier that’s emerging in this space is known as 8D audio, a 360-degree audio experience that makes listeners feel like they’re ‘inside the music’. It’s created using a combination of equalisation techniques, panning and effects to give the impression that sounds are coming from different directions.

This evolving tech presents a novel way for brands to present their audio identity, potentially increasing engagement and memorability. Similarly, for businesses involved in virtual events or digital experiences, 8D audio can add an extra layer of immersion, enhancing the overall user experience. Note, though, that creating high-quality 8D audio requires specialised skills, so consider partnering with audio professionals experienced in this technique.

You can read more about 8D audio in this article.

2. Sonic branding moves beyond the logo

As brands expand their presence across more and more touchpoints, we’re seeing a shift from simple sonic logos to more comprehensive audio identities. This is becoming an increasingly crucial aspect of a brand’s overall identity and marketing strategy.

Sonic branding, also known as audio branding, acoustic branding, or music branding, is a process that sets a brand apart from its competitors using unique audio motifs and patterns. Just as visual branding expresses a brand’s identity through visual elements, sonic branding does so through sound. When executed effectively, a customer or client can immediately recognise a brand simply by hearing its sonic elements.

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