Exploring the Inspirations Behind Malaika Raiss’s Latest Collection
Malaika Raiss, like many Berlin designers, has drawn inspiration from her own past for her latest collection. Unlike others, Raiss took a deep dive into her personal journey, encompassing her entire discovery phase into one cohesive collection. Her guiding principle of “dressing the woman I always imagined I’d be one day” led her to draw influences from various sources, ranging from Nirvana to John Frusciante of the Red Hot Chili Peppers and the original mothers of Y2K. The end result was a time capsule wardrobe that could fit into a single suitcase.
The main challenge Raiss faced was blending elements of grunge, modernity, and elegance seamlessly. She expertly paired rough knitwear with flowing dresses, heavy coats with vintage Levi’s jeans, and classic blazers with off-shoulder dresses. Raiss was intentional about capturing the essence of her customers’ style in this collection. After the show, she expressed, “I think it very much reflects the style of my customers. They mainly buy pieces from me which they combine casually.” This departure from her previous collections, which leaned more towards elegance, resonated with her clientele. Raiss noted, “Many of my customers are recognizable in these new looks. It wasn’t just a reflection of my own fashion past, but also their present.”
This approach not only showcases Raiss’s evolution as a designer but also underscores her understanding of her audience’s preferences. By infusing her personal journey into her designs, Raiss has created a collection that speaks to the intersection of past influences and present realities. This intimate connection with her customers sets her apart in the ever-evolving world of fashion.