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By Antoinette Siu • January 31, 2024 • 3 min read •
Breaking News! NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House, Digiday has learned. The financial terms were not made available.
The marketing landscape is shifting in response to trends in AI, reduced tracking, constrained resources and generational differences,” said Mike Gullaksen, CEO of NP Digital. “REBL’s creative capabilities balances the analytical approach to performance NP Digital is known for, and allows us to get ahead of market shifts by bringing full-service, end-to-end marketing strategies to more brands across the globe.
Discover more about this significant acquisition and learn about how the new structure aims to attract a more Gen Z audience in this developing story on Digiday.
For more information, you can click here or for the full article, click Read More.