The focus on ‘unhealthy’ foods is increasing, as consumers are demanding better options that are also delicious. This presents a challenge for food manufacturers who must find ways to remove ‘bad’ ingredients and incorporate beneficial ones without compromising on taste. The upcoming digital summit, Positive Nutrition 2024, will delve into these issues and more.
Reformulation & Fortification: Changing Trends in Healthier Foods
One approach to creating healthier foods is through reformulating recipes and ingredients. Another method is to completely redesign products from scratch, incorporating scientific and technological advancements. Urban Legend doughnuts serves as an example of how innovation and technology can transform traditional junk food into a healthier alternative. Anthony Fletcher, the ex-CEO of Graze, will share insights on better-for-you snacking at this new venture.
Fuel your brand: Formulating for a deliciously nutritious future
Holistic product design plays a crucial role in developing nutritious and tasty products that cater to consumer preferences. Today’s consumers are seeking healthier options beyond just reducing sugar, fat, and sodium. Brands that prioritize better nutrition and great taste can attract a premium price from selective consumer groups. The session will explore the evolving definitions of better nutrition and the impact on food and beverage reformulation.
Panel Discussion: HFSS Compliance and Beyond
The panel will discuss the implications of HFSS compliance and the broader aspects of promoting healthy food choices. Experts from various fields will share their insights on navigating the changing landscape of nutritional requirements and consumer demands.
Positive Nutrition: Healthy Innovation for the Mass Market
The interactive broadcast series aims to explore how innovation can drive the production of healthier food and beverages for the mass market. Food and beverage manufacturers are facing increasing pressure to provide nutritious options while adapting to the changing definition of ‘healthy’ in consumer preferences.
The event will take place over three days, featuring sessions on leveraging innovation to meet consumer demands for healthier products. The morning sessions will start at 11 am CET, followed by afternoon sessions at 3 pm CET. Join us for Positive Nutrition from 12th to 14th March 2024 to learn more about the latest trends and insights in the industry.