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Another addition to the “we really want to integrate generative AI but we don’t really know how” list is here!
This week, Snapchat is rolling out new Bitmoji pets, powered by AI, for Snapchat+ subscribers.
As you can see in this screenshot (shared by Jonah Manzano), Snapchat+ subscribers are now being prompted to “add real or imaginary Bitmoji pets to the map” as part of the new offering.
The process enables you to create a digital pet, which you can customize however you like.
Your pet will then accompany you on the Snap Map, so you can go on adventures with your unreal animal friend in the app.
The AI element is seemingly only in the creation, your Bitmoji cat won’t suddenly start answering complex mathematical queries or anything. But the idea is that Snap is now able to provide expanded generative AI capacity, which it’s already integrated into profile images, via its “Dreams” tool, as well as in chat, through its “My AI” chatbot function.
It seems that Snap’s is embracing generative AI tools more heavily, and the digital pets will no doubt catch the interest of Snapchat users. Will we see a new generation of Tamagotchi enthusiasts born from this update?
But is this serving the community of Snapchat in a truly meaningful way?
Maybe it is. Perhaps Snapchat users are eager to display their pets, and this is another method to do so. Snap already has AR lenses specifically for dogs, and based on usage of those, it makes sense for Snap to offer digital pets as an accompaniment.
But in some ways, it feels like social apps are cramming in generative AI options as a way to jump on the AI bandwagon, without greatly enhancing the user experience.
Having said that, Snap usually excels at implementing features that align with the user experience. So don’t be surprised to see a lot of virtual Bitmoji dogs and cats suddenly appearing on the Snap Map.
What’s in it for them? Snapchat+ has seen over 7 million paying subscribers (probably more after Christmas), and regular updates and additions like this will keep people interested, even if it’s not a long-term engagement consideration.
But then again, maybe it is. Will there soon be a market for Bitmoji animal clothes? Snap’s success in aligning with audience interest suggests it’s possible.