From Wimbledon to the Grand Prix, fans are lining up for truffles, caviar and chef-driven menus
Katie Lockhart is a food and travel writer with work in Travel & Leisure, CNN
Published
November 29, 2025 12:00PM (EST)
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When you think of typical game-day food, hot dogs slathered in ketchup and overpriced baskets of crinkle-cut fries come to mind. But at sporting events around the globe, food is getting fancy.
Picture eating perfectly fried chicken nuggets topped with a bump of caviar as tennis balls whizz from one side of the court to the other. Imagine Michelin-star chefs toss truffles onto pasta as the world’s fastest cars zoom by. At the biggest sporting events across the globe, it’s no longer simply about the game; it’s about the experience.
“Sharing a great meal in those settings turns spectatorship into participation. Our members are looking for more than access — they’re looking for meaning and connection in every experience,” says Sylvain Langrand, CEO of Velocity Black, a luxury lifestyle concierge service.
As the official luxury lifestyle partner of the Aston Martin Aramco Formula 1 Team, Velocity Black members get access to the hospitality suite where lobster tails, Glenfiddich and racks of lamb are all on free-flow.
And post-race, Velocity Black puts together private members’ events at infamous spots — like Franklin Barbecue during the Austin Grand Prix. “Our experts know that iconic events like Wimbledon, the Kentucky Derby and the Tour de France can be transformed into unforgettable moments when paired with unique culinary experiences,” says Langrand.
The Las Vegas Grand Prix is the grandaddy of glitz and glamour on the F1 calendar. And the Bellagio Fountain Club is arguably the hottest ticket in town. Prime rack track views are paired with some of the best food on the planet. “The cuisine has to align with the prestige and recognition the sport brings with it, so we invite all of the culinary greats to showcase their finest offerings,” says MGM Resorts International Executive Chef Wesley Holton.
“Powerhouse chefs such as Jose Andres, David Chang, Jean-Georges Vongerichten, Wolfgang Puck, Tom Colicchio, Masaharu Morimoto, Mario Carbone and more are personally serving food while guests take in the sights and sounds of the race in the heart of the Las Vegas Strip,” he says.
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It’s pinkies up at Wimbledon, as match-goers partake in a traditional British afternoon tea overlooking the courts. At The Wingfield Restaurant, tennis lovers can feast on a three-course menu with options like gin-cured Loch Duart salmon, venison Wellington and a clotted cream summer pudding. The Centenary Seafood bar cracks the country’s finest crustaceans, including dressed Devon crab and the iconic Wimbledon strawberries and cream dessert, alongside a selection of local British cheeses.