Expanding beverage chain aims to raise $70K for over 40 community organizations selected by its staff during the annual donation event
Salt Lake City, UT (RestaurantNews.com) Swig, the Birthplace of the Original Dirty Soda™, will kick off its fourth annual Share The Love initiative from Wednesday, Feb. 14 to Thursday, Feb. 29, with a goal to generate funds at all 63 of its branches for various local charities and causes as chosen by its employees.
The popular beverage brand aims to raise more than $70,000 over a two-week period.
As part of the campaign, Swig has introduced a unique Share the Love Crewneck and exclusive air fresheners, with proceeds from sales of these items going towards the selected charities. In addition, Swig will donate one dollar for every Dew Gooder sold: a blend of Mountain Dew, Pineapple, Fresh Lime, Raspberry Puree, and Coconut Cream. Customers are also encouraged to add a donation to their orders or round up their total throughout the promotion.
Each store has chosen charities that hold significance in their respective communities, such as shelters for victims of domestic violence, medical facilities for cancer treatment and research, and organizations offering mental health services. Visit SwigLove.com to see which charity each Swig location is supporting.
“Swig has been embraced by the communities we operate in, and it’s a privilege for us to give back in meaningful ways – especially as we expand our presence across the nation and engage with new neighborhoods,” stated Swig CEO Rian McCartan. “The success of Share The Love is due to our dedicated team members who advocate for causes that are important to them. Each year, we are thankful to our Swig family and customers for their generous contributions and for actively participating in these charitable efforts.”
Swig Founder Nicole Tanner, a breast cancer survivor, understands the value of giving back firsthand. Having previously relied on a local program for assistance with her treatment expenses, Tanner feels grateful and honored to be able to give back through Swig’s annual campaigns like Share The Love in February and Save The Cups in October.
Since 2010, Swig has been serving handcrafted Dirty Sodas™, prioritizing quick and high-quality customer service that delivers joy in a cup. With 63 locations across seven states, the company specializes in delightful beverages and treats. In the year 2024, Swig plans to expand its presence by adding 25 corporate and 40 franchise stores to its network.
For more information about Swig, please visit SwigDrinks.com.
About Swig
Swig, the Originator of the Original Dirty Soda™, has rapidly become one of the most successful beverage-focused brands in the country. Established in 2010 in St. George, Utah, by Nicole Tanner, Swig has expanded to 63 locations in seven states, establishing itself as the premier destination for beverages and confections.