We all know by now that TikTok has the incredible ability to make trends go viral. Its algorithm can turn a niche video into a global sensation literally overnight, and we see it happening every day.
With 1 billion people consuming endless content, TikTok is not just a flash-in-the-pan app. And behind that content are influencers leading the charge, from the mega to the micro – even the nano.
The power that influencers wield is no joke. They can sway audiences to try your products, advocate for your brand, offer feedback, share recommendations, and even create their own educational brand content (UGC). Here at BuzzSumo, we’re giving you the ability to find the right TikTok influencers to drive your brand forward.
Here’s everything you need to know…
Track down TikTok influencers in your field with BuzzSumo’s TikTok Influencer search. This tool helps you zero in on the people making waves in your field by bringing back thousands of TikTok creators that are generating a big buzz right now in the areas you care about.
A simple keyword search prioritizes profiles that incorporate your keyword in their bio description and recently used hashtags. For example, searching “Skincare” will return prominent, global influencers on TikTok that describe their TikTok channel as being skincare related, or tag their content via a skincare hashtag.
Go beyond bio and hashtag relevancy by prioritizing TikTokers by followers, following, likes, and video count. Try out different searches to build your list and use customer “Problem” based keywords related to your brand or products.
For example, niching down from the topic of “Skincare” may lead you to the problem of “Acne,” helping you find niche influencers creating authentic, problem-solving videos that your audience trusts.
Dig into a TikTok influencers’ ability to create engagement and outreach based on their ability to whip up strong engagement. BuzzSumo’s TikTok Influencer search tool gives you metrics so that you can assess who will help you hit your goals and introduce you to new audiences.
Research the influencers promoting your brand and competitors. A great search to start with on your hunt for TikTok influencers is your own brand name. Are you looking to boost brand awareness? Focus on the number of likes and followers. Want to tap into a super engaged community? Pay close attention to an influencers’ following number and their Diggs.
Find out more about the TikTok Influencer search tool and read the full article here.