Meta (NASDAQ: META), formerly known as Facebook, has recently unveiled a range of cutting-edge artificial intelligence (AI) features and experiences integrated into its apps and services, making waves in the tech world.
One standout feature, the standalone AI image generator called “Imagine with Meta AI,” has been generating a lot of buzz.
Trained on a dataset of 1.1 billion publicly visible Facebook and Instagram images, Imagine with Meta AI was previously exclusive to Meta chat apps. However, due to its popularity, Meta has expanded access to the generator through a standalone website imagine.meta.com.


The app produces images based on written prompts. Users can input a prompt, and the AI will generate four images (1280×1280 pixels) in JPEG format. Each image currently includes a small “Imagined with AI” watermark logo to address authenticity concerns. However, Meta plans to add an invisible watermark in the future to increase transparency and traceability.
Meta also announced updates across its other AI offerings. The large language model (LLM) underpinning Meta AI is now integrated into various product experiences, influencing search results and offering AI-generated suggestions. Additionally, Meta is actively testing the integration of Meta AI in scenarios such as helping users explore new places when traveling and enhancing the shopping experience on Facebook Marketplace.
Moreover, Meta is making strides in the generative AI landscape by introducing a feature called “reimagine” in its chats on Messenger and Instagram. Users can generate and share initial images and then allow the recipient to contribute to the photo by replying with text prompts.


Further efforts include improving Meta’s other AIs through the addition of a search function and long-term memory capability to enhance user interaction.
This innovative step by Meta could position the company as a formidable player in the generative AI space, putting it in direct competition with popular service providers such as OpenAI and Google (NASDAQ: GOOGL).

