In 2019, renowned chef Jae Lee introduced a new twist to the classic smash burger that took the fast food scene by storm. By incorporating a kimchi-based burger sauce and a secret seasoning blend for the patty, Lee’s creation quickly became a local favorite after receiving high praise from food critics and enthusiasts alike. This innovative take on the smash burger has now become a local obsession, with Lee selling approximately 1,200 of his signature burgers each week at his restaurant, Nowon.
The trend of smash burgers has seen a surge in popularity over the past five years, with chefs across the country putting their own unique spins on this beloved dish. For many chefs, reinventing the smash burger is a way to tap into nostalgia, drawing inspiration from childhood favorites and traditional fast food meals. Chef Sky Haneul Kim, for example, pays homage to her favorite childhood burger by creating a bulgogi smash burger at Gift Horse in Providence, reminiscent of a beloved Korean meal she enjoyed growing up.
While smash burgers have roots in American culinary tradition, today’s chefs are taking this classic dish to new heights with their creative interpretations. The recent boom in smash burgers can be attributed to the appeal of traditional flavors and textures, with these thin, crispy patties becoming a staple at pop-ups, trendy dining spots, and popular chain restaurants like Shake Shack.
In addition to their delicious taste, smash burgers are also a practical choice for both diners and restaurant owners. With many options priced at under $8, these slender burgers offer an affordable yet satisfying meal, while their quick cooking time makes them an efficient choice for busy kitchens. The visually appealing nature of smash burgers has also made them a hit on social media platforms, with influencers showcasing their gooey cheese, crispy edges, and golden buns across various feeds.
As the culinary landscape continues to evolve, chefs are finding new ways to put their own spin on the classic smash burger. In cities like San Francisco, restaurants like Bundok’s Burgers are elevating the smash burger experience with unique ingredients like zesty longanisa patties and vibrant purple ube buns. This wave of innovation and creativity is reshaping the way we view and enjoy this beloved fast food staple.