Many dating app companies are enthusiastic about incorporating generative AI into their products. Whitney Wolfe Herd, founder of dating app Bumble, wants gen-AI to “help create more healthy and equitable relationships”. In her vision of the near future, people will have AI dating concierges who could “date” other people’s dating concierges for them, to find out which pairings were most compatible.
Dating app Grindr is developing an AI wingman, which it hopes to be up and running by 2027. Match Group, owner of popular dating apps including Tinder, Hinge and OK Cupid, have also expressed keen interest in using gen-AI in their products, believing recent advances in AI technology “have the power to be transformational, making it more seamless and engaging for users to participate in dating apps”. One of the ways they think gen-AI can do this is by enhancing “the authenticity of human connections”.
Use of gen-AI in online dating is not just some futuristic possibility, though. It’s already here.
Want to enhance your photos or present yourself in a different style? There are plenty of online tools for that. Similarly, if you want AI to help “craft the perfect, attention-grabbing bio” for you, it can do that. AI can even help you with making conversation, by analysing your chat history and suggesting ways to reply.
Extra help
It isn’t just dating app companies who are enthusiastic about AI use in dating apps either. A recent survey carried out by Cosmopolitan magazine and Bumble of 5,000 gen-Zers and millennials found that 69% of respondents were excited about “the ways AI could make dating easier and more efficient”.
An even higher proportion (86%) “believe it could help solve pervasive dating fatigue”. A surprising 86% of men and 77% of the women surveyed would share their message history with AI to help guide their dating app conversations.
Dating today can feel like a mix of endless swipes, red flags and shifting expectations. From decoding mixed signals to balancing independence with intimacy, relationships in your 20s and 30s come with unique challenges. Love IRL is the latest series from Quarter Life that explores it all.
These research-backed articles break down the complexities of modern love to help you build meaningful connections, no matter your relationship status.
It’s not hard to see why AI is so appealing for dating app users and providers. Dating apps seem to be losing their novelty: many users are reportedly abandoning them due to so-called “dating app fatigue” – feeling bored and burnt out with dating apps.
Apps and users might be hopeful that gen-AI can make dating apps fun again, or if not fun, then at least that it will make them actually lead to dates. Some AI dating companions claim to get you ten times more dates and better dates at that. Given that men tend to get fewer matches on dating apps than women,