The Zandvoort Grand Prix is set to thrill F1 fans at the CM.com Circuit Zandvoort from August 25th-27th with a futuristic leap into the world of digital collectibles. This groundbreaking initiative unfolds within the Dutch GP app, allowing all visitors to grab an exclusive piece of the action.
What makes these collectibles even more intriguing is that they boast dynamic elements. As the race weekend unfolds, unique coordinates reflecting segments of the Zandvoort racetrack will adorn the collectibles, giving fans a truly unique and captivating experience.
But the twist of these NFTs isn’t just their dynamic design – they are also incredibly accessible. Attendees can effortlessly claim their digital keepsakes through the Dutch GP app, seamlessly transitioning into the realm of NFT collectibles and Web3 perks.
To make the experience even more exciting, 75 fortunate fans will acquire an exclusive 1/1 collectible to commemorate the 75th year of the track. This singular keepsake will also serve as a cherished memento for the jubilant occasion.
Teun Verheij, Head of Marketing Dutch GP, explains, “The launch of our digital collectibles is part of our overall approach in tapping into the new world of fan experiences.”
Each collectible weaves a tale tying in to specific Zandvoort racetrack coordinates, giving every attendee a unique piece of the storied track to take home.
Revolutionizing Collection Distribution
Unlike complex external collectible distributions, Zandvoort’s innovation ties directly to ticket issuance. Attendees simply purchase a ticket, personalize it through CM.com, and claim their collectible via the Dutch GP app. The streamlined process ensures that even those unfamiliar with tech can relish a piece of the racetrack.
Furthermore, GET Protocol crafts a custodial wallet for every attendee, further ushering attendees into the immersive world of Web3.
The collectibles boast a dynamic content strategy:
- Fans unlock a ‘wrapped’ image of their collectible in the Dutch GP app as tickets are personalized.
- Prior to the race, they unveil their collectibles, revealing track artwork and coordinates.
- Race day triggers updates, presenting race-specific highlights linked to coordinates.
- A nod to the track’s 75 years rewards 75 fans with an exclusive collectible.
A Glimpse into the Future
These Digital Collectibles offer more than ownership. They open doors to exclusive token gated access in future Dutch GP experiences, allowing users to seamlessly unlock content with their Web3 wallets.
Maarten Bloemers, CEO of GET Protocol, enthuses, “Providing every race fan with a Web3 wallet and a collectible with zero complexity is an achievement I’m proud of and sets a new benchmark for the industry.”
As the Zandvoort Grand Prix heralds a thrilling new chapter, these Digital Collectibles ensure that memories made on the racetrack will forever be etched in the digital cosmos.

