Sponsored by Eyeota • December 6, 2023 • 5 min read •
Get ready for a major shakeup in digital marketing in 2024. With the move to a cookieless ecosystem and the rise of artificial intelligence and a privacy-first reality, we’re in for big changes.
In a Q&A interview, Kristina Prokop, co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet shares insights on how these trends will shape the industry in 2024.
Marketers will need to adapt to Google’s impending 2024 deprecation of third-party cookies. Businesses that have invested in first-party data, cloud-based infrastructure, and cookieless strategies will have a competitive edge. On the ad tech side, companies that are well-prepared will thrive, while others may struggle or even drop out.
AI will continue to be a huge focus in the marketing industry in 2024. Prokop anticipates that AI will play a larger role in marketing executions, resulting in accelerated adoption of AI-driven capabilities. To learn more, read the full article here. If you want to dive deeper into this topic, check out this article to learn more.