U.S. Polo Assn., the official brand of the United States Polo Association (USPA), proudly sponsored the V Foundation for Cancer Research®’s 30th Anniversary through the “Boo-Yah, A Celebration of Stuart Scott” cancer research event, which was attended by professional athletes, celebrities and other influencers. The V Foundation is named for legendary basketball coach Jim Valvano and was created with one goal in mind – Victory Over Cancer®.


As a Silver Sponsor, U.S. Polo Assn. provided financial support for the the V Foundation’s signature event as well as one of only a few high-profile live auction items, to help fund game-changing research and all-star scientists to accelerate Victory Over Cancer® and save lives. U.S. Polo Assn.’s luxury auction item included an all-inclusive trip to the prestigious U.S. Open Polo Championship® in April 2024. The auction lot included a one-of-a-kind private chef’s dining experience at the Vérité Estate in Sonoma County, California, for six people, which features a multi-course pairing of Vérité wines and delicious seasonal dishes prepared by the esteemed in-house chef at The Estate. The auction lot also included 18 bottles of 2007 Vérité wines, with each wine rated a perfect 100 Points by Rober Parker Wine Advocate.
“Boo-Yah, A Celebration of Stuart Scott” raised nearly $2.4 million, bringing the three-year total to over $5 million for game-changing cancer research. Several of the top live auction items were the U.S. Open Championship weekend in Palm Beach County presented by U.S. Polo Assn., a VIP Weekend for the Superbowl in Las Vegas, and an F1 Experience in Miami.
“The Boo-Yah event and the V Foundation for Cancer Research are perfectly aligned with U.S. Polo Assn.’s core values as well as our authentic connection to sport and inspiration,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and oversees the multi- billion-dollar U.S. Polo Assn. brand. “I’ve admired Jimmy Valvano as a coach, known for one of the biggest upsets in college basketball history when he was with North Carolina State. Not to mention, we are extremely proud to support cancer research with the V Foundation and to have access to this incredible sponsorship opportunity through our strategic partnership with ESPN.”
The “Boo-Yah!, A Celebration of Stuart Scott” cancer research event was held at the Ziegfeld Ballroom in New York City on December 4, 2023. Hosted by Sage Steele,
