Artifical Intelligence Takes Center Stage in Super Bowl LVIII Ads
Traditionally, heavily hyped tech products often make appearances in Super Bowl commercials during football’s biggest game. For example, the Apple Macintosh in 1984, dot-com companies in 2000, and cryptocurrency firms in 2022. In 2024, artificial intelligence is the hot tech trend, with several companies showcasing AI-related ads at Super Bowl LVIII. Here’s a breakdown of noteworthy appearances that range from serious to quirky.
Microsoft Copilot: Your Everyday AI Companion
Microsoft has been pushing its AI assistant, Microsoft Copilot (formerly known as “Bing Chat”), powered by large language models from OpenAI. In its first-ever Super Bowl commercial, Microsoft showcases Copilot assisting people in overcoming challenges and achieving their goals. Despite the aspirational nature of the solutions shown in the ad, it highlights the potential of generative AI in various tasks like generating storyboard images, coding for games, academic quizzes, and designing logos.
Google Pixel 8: Introducing Guided Frame
Google’s commercial for the Pixel 8 phone introduces a feature called “Guided Frame,” utilizing machine vision technology and a computer voice to assist individuals with blindness or low vision in taking photos. The ad features Javier, demonstrating how Guided Frame helps center the frame on faces, revolutionizing the photography experience for people with visual impairments.
In conclusion, Super Bowl LVIII was a showcase of how AI is transforming everyday experiences and helping individuals overcome challenges through innovative technologies.